Company Name: MusicWatch
Company Location: Huntington, NY
Number of Years in Business: 2
Primary Contact: Russ Crupnick, Managing Partner, russ@musicwatchinc.com
Company Description: MusicWatch provides consumer research and analyst services, covering the spectrum of how and where consumers purchase, listen and “share” music in the world of both physical and digital.
Primary Music Service/Product: Market research and analyst services
Most Recent Innovation: In addition to our core consumer tracking, MusicWatch is monitoring closely how consumers are responding to Apple Music, Hi Res Music, and new forms of music discovery such as playlisting.
Decision to Join Music Biz: MusicWatch was formerly NPD Music; NPD and Music Biz have had a longstanding partnership which we look forward to continuing.
Looking to Gain as Members: Having been involved with Music Biz since around 2000, in the NARM days, the most valuable aspect has always been the relationships we’ve built with members. Many of our closest friendships and business arrangements have been a direct result of participating with the organization.
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