You know millennials love music. You know brands spend millions of dollars every year on creating music experiences. Now, thanks to Momentum Worldwide and AEG’s new research study, “We Know Music,” we know that when it comes to live music experiences, the people will welcome brands and reward them for giving memorable interactions—and completely forget anyone who doesn’t. Of millennial respondents who engaged in a branded music experience in the last year…
- 93% like brands that sponsor live events
- 8 in 10 contend that the most effective way to connect with them is through a branded live music experience
- 81% of millennials claim that the coolest brand experiences they’ve seen are around live events.
The presentation will cover the new world of live music experiences and brands, with this new data showing how brand experiences drive trust, brand love and purchase intent among attendees of live music experiences. Join in to rethink the power of live music.
The webinar will be presented by:
Scott Carlis, VP, Digital, Social Media & Marketing, AEG Global Partnerships
Scott Carlis joined the AEG Global Partnerships team in June 2011. In his role as Vice President, Digital, Social Media & Marketing, Scott is responsible for developing multiplatform interactive sales programs and solutions for AEG properties and AEG’s Global Partners. Previously Scott was Executive Director of Marketing and Brand Development for GQ, where he was responsible for implementing strategic marketing programs, creating innovative solutions for advertising partners, and was the driving force behind GQ’s foray into new media and branded entertainment. Prior to joining GQ, Scott was the Advertising Sales Development Director at VIBE/SPIN Ventures. In this position, he was responsible for the brand marketing for VIBE and SPIN magazines and oversaw the promotional activity of the company’s new media properties, including spin.com, vibe.com, mobile VIBE and mobile SPIN.
Elena Klau, SVP/Director of Strategy & Insights, Momentum Worldwide
In her newly created role at Momentum Worldwide, Elena Klau unites all agency talent across strategy, measurement and analytics as one seamless North American center of excellence – sharing insights and resources for the improvement of all client business, and for continued contributions to the agency’s business growth. Since joining Momentum in 2011, Elena has worked on clients including UPS and American Express to co-create and launch a range of proprietary tools in the fields of social media, experiential and sponsorship.
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