Music Biz Announces Fall Webinar Series Lineup

How much do you truly understand the population you’re trying to engage? And how much of social media do you leave up to dashboards to interpret? More than just online chatter on Twitter, targeted research into your population – everywhere they are, from message boards to forums – can yield surprising and valuable insights about your audiences that can inform many strategies and tactics (from direct mail to social engagement). In this era of information overload, context is key. This webinar will show you the value of listening first, researching the communities you have, finding the ones you want and the strategies to make those one and the same.

Member Presentation
Soundgizmo: Manage, Promote, and Drive Income From Your Music
presented by SynchTank
Synchtank, the leading online catalog management and licensing software provider that allows publishers, labels, composers, and managers to effectively manage, pitch and monetize a catalog of music, recently launched Soundgizmo, a streamlined version of Synchtank’s enterprise system. Soundgizmo is designed to empower the independent music community, giving indie labels, publishers, artists and producers the most comprehensive set of tools to manage, promote, and drive income from their music.

Featured Presentation
Artist as Entrepreneur
presented by Merry Bright Music Enterprises
Startups are the new Rock Stars! But what about the actual Rock Stars? Gone are the days where people clamored to do everything for the artist, here are the days of the “Artist as Entrepreneur.” In this newly democratized music industry, artists are free to conduct business as they desire, which often means having to wear several different hats to reach their music business goals. During this webinar with Merry Bright Music Enterprises CEO, Billboard charting and award-nominated artist Elizabeth Chan, we explore how defining your artistry can help give you the roadmap to define your business and understand the true value of being an “Artist as Entrepreneur.”

Consumer Audio Consumption: The King Of The Music Service
presented by Audiomonitor
Known in the UK as much for their use of state-of-the-art technology to derive deep and meaningful consumer insights as they are for their excellence in data visualization, AudienceNet, after making their entrance into the US metrics market at Music Biz 2015, presents Audiomonitor —  a statistically and demographically representative measure of all US audio consumption, across all formats, genres and devices.

The Audiomonitor data to be presented reveals an in-depth picture of the ever evolving relationship between consumption platforms and their users. The consumer remains king. No one but the audience decides what music, or service, is successful, and, as a result, the music industry must tailor itself to meet their needs. This means that monitoring the incremental fluctuations in consumer audio consumption is critical, and Audiomonitor exists to assist all facets of the music and radio industries in the understanding of the significance and impact of these changes.