The All-Genre Marketing Brawl: EDM vs. Country vs. Pop vs. Rock vs. Hip Hop
Wednesday, May 18 • 4:05 – 4:55PM
Amanda Cates is the Head of Marketing and Digital Strategy at Maverick Nashville, overseeing all online, e-commerce, mobile, social, fan engagement, and marketing initiatives for the company’s roster of high-profile Country music clients. She began her career 14 years ago in Raleigh, NC for an artist management firm, then made her way to a Seattle-based, venture-funded mobile entertainment startup before heading to Nashville as a digital marketing consultant in artist management, most recently landing at Maverick management where she has been since 2009. She is co-founder of the Digital Divas Nashville networking organization, and 2015’s Platinum Mentor Award Recipient for the Nashville Entrepreneur Center’s Project Music accelerator program.
Which Music Biz 2016 event are you most looking forward to?
I’m looking forward to Starting Up in Music Tech – The Agony & The Ecstasy. This panel highlights some of the stand out entrepreneurs from the Nashville Entrepreneurs Center’s inaugural accelerator program, Project Music. It should provide great glimpse into the joys and challenges for providing innovation and disruption in today’s music industry.
What’s the first record you ever bought?
I’m pretty certain it was Garth Brooks- Ropin’ The Wind.
What’s your favorite Nashville destination?
I always make sure when people visit that they always either go see a show at the Ryman or take the backstage tour. It has such rich history and artists are always honored to get to perform on the stage there.
What can we expect from the panel you are participating in?
Join us to discuss music marketing approaches across different genres and fan bases that might just work for you! We will explore the good, the bad, and everything in between using case studies from our clients and answering any of your questions as well.
The post Music Biz 2016 Speaker Profile: Amanda Cates, Maverick Nashville Management appeared first on Music Business Association - Music Biz.